Earlier this year, GainesFM broke through in a major way with the release of his EP, Smile. Since then he has opened up for some of the hottest acts in hip hop and will play Summerset’s main stage this year, not a bad 2017. A couple of days ago he dropped the video for his EP’s title track and it is a visual stunner. Directed by Robert Henry, the video utilizes a variety of special effects and cool locations. Topper Atwood’s heavy hitting production provides a solid platform for Gaines to switch things up a little with an autotune draped flow. One of those songs that always gets the crowd moving, “Smile” now has a visual that does it’s high energy justice. Check out the video above and be on the look out for more from GainesFM.
Atlanta artist, Father, took to Twitter yesterday (on Father’s Day) to release the visual for his infectiously buzzing new track “Hands.” Produced by MeltyCanon, the record feels jubilant and grimy at the same time. A variety of xylophone and bell tones are sprinkled over a hard, rumbling bass line, Father does what he does best injecting his quirky, off-canter style. The visual is equally stimulating as it follows a group of kids leaving havoc in their wake, you probably wont take away anything truly profound, but the video definitely displays an air of cool. Check out the video for yourself above and keep an eye out for more from Father.
Arvell Genius is preparing to release a new project, but today he took to Twitter to release a new video titled “Insanities.” Directed by Dogfood Media, who continues to build a solid rapport with SPVCE; the video’s simple nature fits the song’s chill, zoned out vibe. Arvell’s slowed, but complex lyrics hit hardest when he’s speaking introspectively and the video does a good job of making him the center focus. Check out the visual for “Insanities” above and stay tuned for more from Arvell Genius.
Will Robinson recently released a new video for his track “Diabolical.” Produced by RumbleMusic, the high octane, horn heavy instrumental thumps along while Will manipulates his voice and employs cutting cadences to match the high energy. Shot and edited by M&A Production, the visual’s trippy, colorful editing make great use of Gold Medal Park’s beautiful scenery. An artist who can switch gears quickly, Will Robinson is someone you should keep on your radar. Check out the video for “Diabolical” above and stay tuned for more.
The SPVCE crew has seen an uptick in activity as of late with multiple members releasing new music while taking stages across the metro. Despite some misunderstandings the crew is as solid as ever, Dogfood Media assisting their rise with well captured visuals. GoodKarmaNiles recently dropped a new video titled, “Paper Racer,” gritty and dark in signature SPVCE style it holds true to the record’s feel. St. Paul’s own Tek and one of the southside’s youngest up and comers, Hard R, contribute solid verses; it’s good to get a better look at the entirety of the crew on the same track. At the very end you’ll get a bonus look at “Ghost & Gordan,” check out the video for “Paper Racer” above and be on the look out for the full “Ghost & Gordans.”
Allan Kingdom’s debut album, Lines, released earlier this year to wide spread acclaim. The young, St. Paul based artist has grown into one of the state’s most impressive musical exports. One of the standout songs on the album featured his long time collaborator, Denzel Curry. Dubbed “The Fusion,” the visual sees AK as a mad scientist of sorts confined to a lab full of beakers. Allan’s features felt very deliberate on Lines, Denzel Curry puts forth a great verse capping off a song that should definitely see some radio time. Check out the video for “The Fusion” above and keep an eye out for more from Allan Kingdom.
The homies from Beasthead recently re-released the visual for their track “Sticker Your Brain.” A collaborative effort with fellow Minnesotans, Fort Wilson Riot, “Sticker Your Brain” is a record that lulls the listener, it’s multi-layered vocals all engulfing. The visual is equally gorgeous, filmed in Stillwater the picturesque streets make for a great backdrop. Check out the video for “Sticker Your Brain” above and keep an eye out for Beasthead’s new EP, I Owe You For This.
The SPVCE crew has been making a lot of moves as of late. Today, RP Hooks released another new visual, this time for a record dubbed “Roll Call.” Shot by Dogfood Media, the video is simple, but fits the record extremely well. The vocal mixing on this track is next level, Hooks continues to make impressive strides as an all around artist. Rebellious and fiery, “Roll Call” is another solid record from an artist who should be on EVERYONE’S radar. Check out the video for “Roll Call” above and stay tuned for more from RP Hooks.
The SPVCE crew has always had a unique aesthetic and sound, some would even say they’ve influenced many of the younger artists coming up in the Twin Cities. 2 members, GoodKarmaNiles & Arvell Genius, recently released a visual for their track “Made For This.” The uptempo, heavy hitting instrumental rolls along while both artists contribute solid verses. SPVCE is really coming into themselves as a collective, hopefully this is just the tip of the iceberg. Peep the video for “Made For This” above and keep an eye out for more from SPVCE.
Mac Irv is arguably one of the Twin Cities most slept on heavy hitters. Hailing from Minneapolis’ northside, Irv’s tales of redemption and street grit have begun to resonate throughout the cities. His latest video “Misfits” delivers a powerful message while still captivating the listener musically. The visual shows how a few minor decisions can possibly change the outcome of one’s day, a scuffle at the corner store, a will to not fold under peer pressure; lessons to be learned for any kid growing up in the inner city. Check out the video for “Misfits” above and be on the look out for more from Mac Irv.