The SPVCE crew has been making a lot of moves as of late. Today, RP Hooks released another new visual, this time for a record dubbed “Roll Call.” Shot by Dogfood Media, the video is simple, but fits the record extremely well. The vocal mixing on this track is next level, Hooks continues to make impressive strides as an all around artist. Rebellious and fiery, “Roll Call” is another solid record from an artist who should be on EVERYONE’S radar. Check out the video for “Roll Call” above and stay tuned for more from RP Hooks.
The SPVCE crew has always had a unique aesthetic and sound, some would even say they’ve influenced many of the younger artists coming up in the Twin Cities. 2 members, GoodKarmaNiles & Arvell Genius, recently released a visual for their track “Made For This.” The uptempo, heavy hitting instrumental rolls along while both artists contribute solid verses. SPVCE is really coming into themselves as a collective, hopefully this is just the tip of the iceberg. Peep the video for “Made For This” above and keep an eye out for more from SPVCE.
Mac Irv is arguably one of the Twin Cities most slept on heavy hitters. Hailing from Minneapolis’ northside, Irv’s tales of redemption and street grit have begun to resonate throughout the cities. His latest video “Misfits” delivers a powerful message while still captivating the listener musically. The visual shows how a few minor decisions can possibly change the outcome of one’s day, a scuffle at the corner store, a will to not fold under peer pressure; lessons to be learned for any kid growing up in the inner city. Check out the video for “Misfits” above and be on the look out for more from Mac Irv.
The kid Connor Marques has been making waves for quite some time now, the hard work has been paying off with a bunch of opening slots for high-profile artists. The V.I.C.E Boys stand out recently released a new visual and it’s pretty dope. Directed by Nate P, the simple yet aesthetically clean video utilizes a variety locations to it’s advantage. Connor’s high energy juxtaposes his relatively mild mannered flow, another solid release from an artist who should be on your radar. Check out the video for “Who Is You?” above and stay tuned for more from Connor Marques.
South side MC, Drelli took to Twitter yesterday to release the video for his track “Chiquita.” Directed by Gabe Hostetler, the video captures the record’s playful sound taking on a tennis like theme. Teased for months, the video is a breath of fresh air in a hip hop world filled with similar aesthetics. A banger from the jump, check out the video for “Chiquita” above and be on the look our for more from Drelli.
Allan Kingdom took to Twitter last week to announce the release of a new music video, as well as the release of a new project dubbed Lines. Directed by Cole Bennett of Chicago based Lyrical Lemonade, the colorful visual fits the record well. The green screen approach isn’t always effective, but Bennett does a good job of keeping things fresh. Allan’s versatility shines bright, his prowess with auto-tune has translated into songs with a lot of depth. This one could easily hit air-waves just in time for the summer. Check out the video for “Know About It” above and keep an eye out for Lines April 7th.
Bobby Raps has been heating up as of late, the Twin Cities artist took to Worldstar HipHop yesterday to premiere the video for his latest track “Purgatory.” Directed by Stephen Maturen, the visual compliments the song very well. Dark and gritty, Bobby gets personal on this record exploring his inner depths; a powerful practice of introspection. Check out the video for “Purgatory” above and peep the fire snippet towards the end.
RP Hooks has always had some of the more artistic visuals in the Twin Cities, his most recent release, “Pac Talk,” continues that trend. Directed by Alan de Leon Taverna, the visual takes on a dark tone that matches the record perfectly. Minimalist, the video does a good job of providing a cinematic feel. Hooks’ abrasive style sounds rebellious in a world where tension is mounting, short but sweet; this track definitely sets the tone. Check out the video for “Pac Talk” above and keep an eye out for more from RP Hooks.
Sarah White finished off 2016 with the release of a new video for her record titled “Sweet Song.” Directed by Jovante Williams, the visual is striking to say the least. White’s voice glides over the dynamic instrumental holding all parts together like an adhesive. Cameos abound, the visual’s climax sees Sarah and her companion (deM atlaS) enthralled in each other, until finally giving into the electric energy around them. Check out the video for yourself above and keep an eye out for more from Sarah White.
We don’t usually delve inTO the upper echelons of the hip hop world, but when it comes to showing love to one of our favorite Minnesota bred artists, anything can happen. If you didn’t already know, Adam DeGross has been shooting with A$AP Ferg for quite some time now, it appears their time on the road has expanded into a video for Ferg’s track “Uzi Gang.” Shot during an actual hardcore/hip hop show, the energy can be felt through the screen. Marty Baller & Lil Uzi are featured on the record as well as a cameo from the homie Tony South. Check out the video above and keep an eye out for more from Adam Degross.